Lunchtime Links!
Credit: Jill Johnson/JPI; Courtesy of JCPenney; Giovanni Rufino/The CW; INF; Larry Busacca/Getty; INF

1. This supermodel never stops—Heidi Klum has signed on to design an entire lifestyle collection including shoes, dresses, swimwear and sportwear, oh my! []

2. Speaking of never sleeping, the designer duo, Mary-Kate and Ashley Olsen, are lending their magic to a new juniors collection for JCPenney. []

3. DVR Alert: Lady Gaga is set to perform on Gossip Girl November 16th—rumor is Blair wheels and deals for the pop star's private performance—go figure! []

4. "Just a little to the right, Claudia"—Karl Lagerfeld directs the supermodel on the set of Chanel's Spring 2010 ad campaign. []

5. Everybody wants a piece of Marc Jacobs—Bravo described themselves as "desperate" for the hot designer to star in a reality show! []

6. Katy Perry painted the town red for her birthday party this weekend—literally. Guests arrived in all-white and left in a smattering of Willy Wonka-themed neon paint! []