The actress is known for her effortless beauty looks.

By Erin Lukas
May 12, 2020 @ 10:30 am
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Lucy Hale's latest role is with one of your favorite drugstore makeup brands. 

Today, Almay has announced the Katy Keene and Pretty Little Liars star as its new global brand ambassador. Hale will star in a series of campaigns for the brand, including the launch of an upcoming product this winter. 

Considering Hale is known for her effortless red carpet style and beauty looks, her partnership with the affordable, hypoallergenic makeup brand is a perfect fit.  

"I’m a beauty and skincare lover at heart, but I’ve always struggled with finding the right products for my sensitive skin,” says Hale in an press release. “For someone who has and still deals with skin issues, it’s so important that, from start to finish, I keep my beauty routine as gentle as possible, which is why I love Almay products. From their eyeliners to their mascaras to their makeup remover towelettes, Almay uses gentle ingredients in products that are specially formulated to avoid irritation. They’re the perfect solution for me – easy to use, high-quality products that don’t sacrifice performance.”

VIDEO: Lucy Hale Teen Choice Awards 2019

Thanks to this new partnership, looks like we can expect even more makeup inspo from Hale throughout the rest of the year.