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Considering basically every brand is available to shop online these days, e-commerce may seem like a crowded space to enter. But co-founder Bradford Shellhammer is setting out to disprove that idea: Today, the biz guru and Internet head honcho unveiled Bezar, a N.Y.C.-based members-only design site that features online pop-up shops selling exclusive designer collaborations in the art, home, jewelry, and accessories spaces.

Similar to a flash sale, new vendors will be showcased on the site each day (and stay for up to three days), with pieces curated by Bezar's team of designers. Currently, 12 pop-up shops are available to browse on Bezar, including exclusive prints from Josef and Anni Albers, infinity scarves by Brooklyn-based accessories brand Necklush, handcrafted jewelry by Bing and Bang, and Tom Dixon's new line of copper housewares.

"Building Bezar has been a labor of love," Shellhammer tells InStyle. "Mostly we're excited to bring all the designs we've secretly been scouting—in New York, England, Bangladesh, and beyond—to the world." Sign up at for a daily digest of launches, and hang on to your wallet.