The French model is focused on inclusion and women's rights. 

L'Oréal Paris Spokesperson
Credit: Courtesy of L'Oréal Paris

L'Oréal Paris is a brand that's long been focused on letting every type of woman know they're worth it. That's why it makes perfect sense that the company announced French model and activist Cindy Bruna as its latest spokesperson.

"I feel so honored!" she said of partnering with the brand. "It is still hard to believe! It has been a dream forever. As a French model, I am thrilled to be the new face of such an iconic brand from my home country."

Born in 1994, Bruna has taken the fashion world by storm, and makes no qualms about standing up for the inclusion of Black women on the runway.

Over the course of her career, L'Oréal Paris' latest spokeswoman has spoken up when it comes to hair discrimination behind-the-scenes at shows and shoots, where untrained stylists were unable to work with textured hair. She was also one of the first models to walk the runway with her glorious Afro.

"For me, diversity is what is beautiful and that is what we should embrace," she shared in a statement. "Owning our differences and turning them into strengths, because that is exactly what they are."

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But her activism doesn't stop there. In 2018, the half Congolese, half Italian beauty joined Solidarité Femmes, a French organization that works with survivors of domestic abuse, as an activist. She will also be working with L'Oréal Paris for its Stand Up program, which offers training programs to give people the tools to intervene when they see street harassment taking place.

Welcome to the L'Oréal Paris family, Cindy!