L’Oréal Is Shifting Production to Combat Coronavirus in Europe
L’Oréal, the world's largest beauty company, is doing its part to combat the spread of coronavirus in Europe. Based in Paris, L’Oréal operates a slew of well-known beauty brands in addition to its namesake makeup and skincare line, including La Roche-Posay and Garnier.
"In this exceptional crisis situation, it is our responsibility to contribute in every possible way to the collective effort," Jean-Paul Agon, L'Oréal chairman and chief executive officer, said in a statement, according to WWD. "Through these gestures, L’Oréal wishes to express its appreciation, support, and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic."
In an effort to support French and European health authorities, L'Oréal will be shifting production to focus on hand sanitizer, one of the main ways to keep the coronavirus from spreading. La Roche-Posay plans on "providing hydro-alcoholic gel to hospitals, nursing homes, and main partnering pharmacies" in addition to providing bottles to facilities that already have the capability to create their own sanitizer. Garnier will be distributing "millions of units of hand sanitizer" throughout Europe.
L'Oréal will also help small businesses, such as hair salons and perfumeries, by freezing all "receivables owed," so that they can do their best to continue operations without feeling a financial burden.
In addition to its hand sanitizer initiatives, The Fondation L’Oréal is donating 1 million euros to organizations that are assisting with the disadvantaged. The foundation will be providing "hygiene kits, including shower gel and shampoo, and hydroalcoholic gel destined for social workers, volunteers, and beneficiaries."
The decision comes in the footsteps of LVMH's decision to shift production of its own cosmetic and fragrance portfolio, which includes Parfums Christian Dior, Guerlain, and Parfums Givenchy, to the manufacture of hand sanitizer. LVMH will be prioritizing its distribution to French health authorities and Parisian hospitals.