News Lena Dunham and Allison Williams Just Went Lady and the Tramp on a Twizzler for Charity By InStyle Editors InStyle Editors Instagram Twitter InStyle's mantra is "Everybody's in," and that means anyone who finds their way to our stories should find themselves reflected in them. We prioritize bringing the right writer to every story and sometimes collaborate as a team to ensure we're including points of view across race, gender expression, body size, skin and hair type, and more. Our editors and writers comprise decades of expertise across the beauty, fashion, lifestyle and wellness spaces in print and digital. We prioritize journalistic integrity, factual accuracy, and also having fun with every story we share. For more about our team, click here. InStyle's editorial guidelines Published on March 19, 2015 Pin Share Tweet Email Photo: Instagram / lenadunham This story first appeared on Time.com. On Tuesday, Today show hosts Matt Lauer and Kathie Lee Gifford shared a Twizzler Lady and the Tramp style to raise awareness and funding for autism. This is a new phenomenon called the Twizzler Challenge. The Twizzler Challenge Might Be the Next Ice Bucket Challenge A few other celebrities have already gotten on board with this new viral stunt. The latest stars? Girls actresses Lena Dunham and Allison Williams. Dunham shared the clip of their Twizzler Challenge—which ended in a smooch and then Dunham's confession that she has a cold—on Instagram Wednesday: It's too early to say if this will become as huge as the Ice Bucket Challenge, which raised tons of money for ALS research. But Dunham nominated several other celebrities—including Broad City stars and creators Abbi Jacobson and Ilana Glazer—so it could soon take off. READ MORE: For more stories like this, visit TIME.com. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit