The Buzz Behind Lea Michele's New Burt's Bees Campaign
Lea Michele and Burt’s Bees want you to imagine a world without bees with the launch of its _urt’s _ees Bring Back the Bees campaign. (The brand has even removed the b’s from its name to help stress the importance of the cause, get it?!) The Scream Queens actress wanted to team up with the iconic natural beauty brand to bring awareness to an issue that she believes is vital: saving the depleting bee population.
Michele’s own passion for food and cooking, and the surprising connection that bees have to the foods we eat, is one of the many reasons that she feels connected to the campaign and its cause, “I had no idea that bees pollinate one-third of the foods we eat and with them disappearing at such an alarming rate how gravely it affects the foods we eat and our environment. It’s really scary and devastating, so I’m trying to take this opportunity to educate other people who may not be as aware of how much this could affect us,” she told InStyle.
There are two ways you can help keep the bee population buzzing. Starting today until June 30th, Burt’s Bees will donate 1,000 wildflower seeds to help provide food sources for bees and other pollinators with every purchase of its limited edition _urt’s _ees Lip Balms, which are available in three flavors that wouldn’t exist without the help of pollinators: wild cherry, coconut & pear, and pink grapefruit ($3 each; burtsbees.com), or if you tweet or ‘gram using the hashtag #BringBackTheBees.
The actress says that she layers the pink grapefruit balm over and under lipsticks, and keeps it on her 24/7, trying not to eat "because it smells so delicious.” Michele has also added a few other natural products into her lineup. She loves using Burt’s Bees Facial Cleansing Oil ($16; burtsbees.com) and Burt’s Bees Facial Cleansing Towelettes ($6; burtsbees.com) to gently remove heavy makeup when she’s filming on-set. “Everyone tells me my skin has been glowing lately,” Michele told InStyle about her preference for natural products. “I think it has a lot to do with the products you use and how you take care of yourself.”