By Bee Shapiro
Updated Dec 20, 2015 @ 11:15 am
Lauren Conrad
Credit: instagram / laurenconrad

When it comes to covetable blonde hair, a few names come to mind: such as, Gisele Bundchen, Kate Bosworth and Lauren Conrad. So when the latter debuted an entirely new color (and not just a shade on blonde) on her Instagram yesterday, it caused quite the stir.

Though Conrad has toyed with fun trends like a streak of pastel here or there, this light auburn hue might be the most dramatic yet. In fact, the lifestyle mogul seems to have been inspired by her good friend and hairstylist Kristin Ess—the two now seem to be redhead twinsies.

Will Conrad keep her new red locks or is this more of a temporary Gigi Hadid-bob situation? Only Instagram will tell!