Lauren Conrad Dishes on Her Latest Collection's L.A. Pop-Up and Why She Chose to Opt Out of NYFW
If you think New York has all of the fun during fashion week, then think again, because Lauren Conrad just brought the runway to California. Well, to be specific, she brought her 2016 LC Lauren Conrad Runway Collection for Kohl’s to a must-see pop-up shop at The Americana at Brand in L.A., open now through Sept. 15.
“We did New York Fashion Week last year, and it was amazing,” the designer told InStyle while sitting in an English garden created just for the store. “I thought it would be fun to bring it to the other coast this year because this collection is really all about the customers. We’re having this go on for a week, and I can meet a lot of the people that have supported the brand and shop the collection along with them, and get feedback. I like the idea of making it a weeklong event here.”
To imagine the capsule, think of a color palette featuring deep wine to light rose hues, creams, black, and lilac on apparel including feminine shorts, dresses, and tops, as well as an assortment of handbags and footwear that all have a vintage spirit. With prices ranging from $14 to $269, the O.C. native describes each look as “elevated” and “very fall, but still true to the brand.” Sound good? Then, make an appointment to view the collection (or simply walk up if you're feeling lucky) along with all of the key elements to making a romantic’s dream closet come true inside LC’s glass pod.
On her favorite piece from the capsule, Conrad singled out a little pink number saying, “I really love the slip dress we did. It was the first one I wanted to wear. I wore it to the CFDA Awards and I just really love it. I’m really into a slip dress right now. I think they’re so beautiful.”
VIDEO: Go Inside Lauren Conrad’s Gorgeous Beverly Hills Digs
For all of those who have a certain SoCal girl as their style icon and a desire to pull off a similar vibe without being a total carbon copy, Conrad hints, “I like them worn really simply.”