Launch We Love: The Body by Elle Macpherson Intimates
Supermodel-turned-fashion mogul Elle Macpherson is bringing her flirty new line of lingerie, The Body by Elle Macpherson Intimates, exclusively to JCPenney today. It turns out the star's years of posing for the camera proved to be the perfect crash course for her role as creative director of the brand. "As a model, you get dressed and undressed a lot, so I really started to care about how certain bras made my clothes look," Macpherson told InStyle.com.
The collection launches with four bra categories that range from smooth T-shirt styles to sexy push-ups and colorful mix-and-match knickers (as the Australian beauty calls them). And luckily, the wallet-friendly prices make it easy to pick up a few at a time, which according to Macpherson, is exactly the point.
"If there is one thing you could do for your lingerie drawer, it is to have at least seven sets," she told us. "When you have one for each day of the week, you never have to worry about putting the right bra with the right knickers again." The line is available now at select JCPenney stores and at jcpenney.com.