Lands' End Launches Its First-Ever Sport Line
Today, America's favorite retailer Lands' End has launched its first-ever Sport line with a goal to take activewear from "land to sea." Lands' End Sport is a new collection of activewear clothing that comprises three categories—surf, performance, and athleisure—all of which embody high-performance elements.
“Our founder, Gary Comer, was passionate about sailing and the sporting life," says Lands' End CEO Federica Marchionni. "I am building upon his vision, taking activewear and athleisure from land to sea by introducing the new Lands’ End Sport collection featuring new product innovations that will enable our customers to stay healthy and active."
As an active swimmer, the Surf Collection was the first one to catch my eye, especially the color-blocked neoprene wetsuits and rash guards, which are not only super chic and modern, but they boast built-in sun protection with UPF 50, even when they're wet.
But I also couldn't help but fall in love with the workout pieces from the Performance Collection. Everything is cut from sweat-wicking fabrics, and all of the pieces are as stylish as they are breathable. That means you can wear them to the gym, to brunch, and on an weekend errand run.
Scoop up pieces from the Lands' End Sport line, which is available starting today at landsend.com.