Kylie Jenner's Puma Campaign Photos Have Arrived
Our first official look at Kylie Jenner's new ad campaign for Puma is finally here! After plenty of teasing on social media, on Sunday the youngest member of the Kardashian-Jenner clan finally handed over the goods.
"Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce," Jenner, 18, captioned the first photo from the campaign (above). In the ad, the reality-star turned entrepreneur can be seen wearing a purple sports bra emblazoned with an oversize black Puma logo, matching knee-length spandex, and a pair of black Puma Fierce sneakers.
Puma also offered a sneak peek at the campaign on Instagram, sharing an ad that shows Jenner working out with a leather medicine ball. "PUMA Fierce. A lightweight trainer with zero excuses. Dropping 4.1.16," the brand captioned the post.
Adam Petrick, global director of brand and marketing for Puma, explained the decision to use Jenner in a statement to ET in February. "Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for Puma."