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Sugar Factory American Brasserie Grand Opening Hosted By Kylie Jenner
Credit: FilmMagic

King Kylie, or as her Instagram handle would indicate, has been playing up her massive following and parlaying that to her beauty new app. Take her recent IG promo for example. Jenner, 18, teased up her new site and app with a saucy trailer video that included Moschino undies, a red bra, and herself soaking stomach down in a tub.

Not exactly a shy wallflower, Jenner has also been playing up the '90s hip hop-style bling with big chunky gold jewelry (see above) and body chains (see below).

Meanwhile, her sisters were playing it more G-rated. The ladies hammed it up for the camera with their best girl squad poses while catching Kanye West perform at the Hollywood Bowl. Khloe Kardashian really took home the cake though with this ridiculously cute smooch with North West.