This Is Not a Drill—Kylie Jenner Is Launching Eyeshadow
Breaking news, guys—Kylie Jenner's makeup empire is officially branching out to include eyeshadow. We figured something was up over the weekend, when Jenner started dropping hints on Snapchat that a big announcement was on the way for Kylie Cosmetics, and this afternoon, the star revealed her first-ever item in the eye makeup category on her website. Although, if you keep up with her on social media, you've probably already seen her Bronze KyShadow Palette in action. "I've been using this palette every day for the past 5 or 6 months," she says. "Every Snapchat video, every Instagram you've seen me in, it's been this palette." In developing the product, Jenner drew inspiration from the many shades of brown she loves wearing on her eyes, and according to the star, she's pretty particular with her color choices. Kylie also revealed that a few more shadow palettes are on the way, and we're already placing bets that a smoky eye kit will be the next. "It was so important for me to release this one first," Jenner adds. "I made two more fun eyeshadow palettes you're going to see before next year, so stay tuned for those." The first edition of the KyShadow palette officially launches tomorrow at 3 PM PST, so we advise setting your alarm in advance—you don't need to be Miss Cleo to predict that her Bronze installment will sell out in roughly 2.2 seconds. Get a sneak peek at the palette in Kylie's video below, and watch exactly how her makeup artist Ariel Tejada likes to use it on the star.