Kylie Jenner attends SinfulColors and Kylie Jenner Announce Auction for Anti Bullying on July 14, 2016 in Los Angeles, California.
Credit: Vivien Killilea/Getty

Kylie Jenner has taken the plunge and gone blonde—and no, she is not wearing a wig.

The social media maven documented her hours-long journey (including a plate of barbecue) of bleaching her naturally dark locks to a platinum hue in a series of videos and photos posted to snapchat on Sunday afternoon, and we are in love with the results.

The 19-year-old is no stranger to experimenting with a rainbow spectrum of hair colors, and has even played around with some blonde ambition in the past in the form of a wig, but the reality star's latest color foray appears to be a more permanent look!

In the short clips, the youngest Jenner shows off her increasingly lighter locks while using the dog ears snapchat filter.

So, do blondes really have more fun? We'll be staying tuned to Kylie's snapchat to find out!

Check out the snaps below to follow along on Jenner's journey to platinum blonde.