Beauty Makeup Kim Kardashian’s Latest Lipstick Shade Isn’t Nude It's the KKW Beauty product that's always been missing. By Victoria Moorhouse Victoria Moorhouse Instagram Website Victoria Moorhouse is a writer, editor, and consultant based in Brooklyn, New York who focuses on beauty, fitness, and health. Victoria was previously the Senior Beauty Editor at InStyle.com and a Senior Editor at POPSUGAR. Her work can also be found in notable publications such as Shape.com, The Zoe Report, Forbes.com, and Well+Good. She graduated from The College of New Jersey with a Bachelor's Degree in Journalism and Professional Writing. InStyle's editorial guidelines Published on January 18, 2019 @ 09:49AM Pin Share Tweet Email Photo: Taylor Hill/Getty Images I can't fathom how many nude lipsticks Kim Kardashian West owns. Her drawers are probably overflowing with various nudes in various finishes — it is her signature her look, after all. And it's her love for nudes that makes her latest KKW Beauty lipstick launch — a true red — so surprising. While Kardashian's beauty line has lipsticks in various shades of peachy-pink, this is the brand's first foray into reds. The announcement was made via the KKW Beauty Instagram account, featuring a campaign image of Kim K.W. wearing the color. In the campaign pic, Kim K.W. is lounging in a tub wearing the satin-finished red lipstick (as one does) with a smoky eye, her famous contour, and her hair slicked back. VIDEO: Kris Jenner Just Ditched Her Signature Pixie Cut According to the post, the $18 lipstick will debut with a coordinating lip liner, which will retail for for $12. Those that have access to her KKW Beauty Pop-Up at the South Coast Plaza in California are in luck because the duo will launch there first on Jan. 23. If you don't feel like taking a road-trip to try our Kardashian's first KKW Beauty take on a true red, you can wait two days and scoop it up on Jan. 25 at 12 p.m. PST by visiting kkwbeauty.com.