Beauty Makeup Kim Kardashian’s Latest Lipstick Shade Isn’t Nude It's the KKW Beauty product that's always been missing. By Victoria Moorhouse Victoria Moorhouse Instagram Website Victoria Moorhouse is a writer, editor, and consultant based in Brooklyn, New York who focuses on beauty, fitness, and health. Victoria was previously the Senior Beauty Editor at InStyle.com and a Senior Editor at POPSUGAR. Her work can also be found in notable publications such as Shape.com, The Zoe Report, Forbes.com, and Well+Good. She graduated from The College of New Jersey with a Bachelor's Degree in Journalism and Professional Writing. InStyle's editorial guidelines Published on January 18, 2019 Pin Share Tweet Email Photo: Taylor Hill/Getty Images I can't fathom how many nude lipsticks Kim Kardashian West owns. Her drawers are probably overflowing with various nudes in various finishes — it is her signature her look, after all. And it's her love for nudes that makes her latest KKW Beauty lipstick launch — a true red — so surprising. While Kardashian's beauty line has lipsticks in various shades of peachy-pink, this is the brand's first foray into reds. The announcement was made via the KKW Beauty Instagram account, featuring a campaign image of Kim K.W. wearing the color. In the campaign pic, Kim K.W. is lounging in a tub wearing the satin-finished red lipstick (as one does) with a smoky eye, her famous contour, and her hair slicked back. VIDEO: Kris Jenner Just Ditched Her Signature Pixie Cut According to the post, the $18 lipstick will debut with a coordinating lip liner, which will retail for for $12. Those that have access to her KKW Beauty Pop-Up at the South Coast Plaza in California are in luck because the duo will launch there first on Jan. 23. If you don't feel like taking a road-trip to try our Kardashian's first KKW Beauty take on a true red, you can wait two days and scoop it up on Jan. 25 at 12 p.m. PST by visiting kkwbeauty.com. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit