Kim Kardashian Is Finally Launching a Mascara
Not that we weren't excited about her contour kit, but we've been waiting over a year for Kim Kardashian to create her own KKW Beauty mascara. A few collaborations and some nude lipsticks later, that day has finally come.
Unlike her highlighter, which basically launched with its own parade, this lash-enhancing product is making its debut as a part of her KKW Beauty holiday vault, or as Kardashian calls it, her "Glam Bible Smokey Volume I."
Our lash-obsessed eyes caught glimpse of the tube the minute this post went up, but we sadly have no other info to share other than the fact that you can purchase the entire Glam Bible for $150 on Friday, November 23 at 12 p.m. PST. Hopefully as we get closer to launch, Kardashian will share more info on the formula, how it works, and most importantly, if it's going to be available as a stand-alone product in the near future.
The only teaser we've discovered is this Glam Bible campaign pic of Kim Kardashian West, so one would assume she's at least wearing the mascara in the pic.
While maybe the most exciting addition, the mascara isn't the only new product in the Glam Bible. The other newcomers include a new eyeshadow palette, an eyeliner, and a set of lashes. The kit is rounded out with a lip liner, lip gloss, two lipsticks, blush, and highlighter. All in all, that's 10 KKW Beauty products for $150, which is actually kind of a steal.
If this is Volume I, what could Kim K.W. possibly have in store for Volume II?