News Kim Kardashian's Beauty Line Just Sold $14.4 Million in 10 Minutes By Marianne Mychaskiw Marianne Mychaskiw Instagram Marianne Mychaskiw is a New York-based freelance writer, editor, and lover of Britney Spears who covers everything from beauty and style, to wellness and entertainment. A graduate of St. John's University, Mychaskiw was a previous staffer at InStyle, working her way up from intern to associate beauty editor — so you already know she will never leave the house without slathering on mineral sunscreen. InStyle's editorial guidelines Updated on June 21, 2017 Pin Share Tweet Email If you're reading this, it's too late to score yourself a KKW Beauty Contour Stick. Kim Kardashian's long-awaited beauty range launched barely an hour ago, and the products have already sold out, racking up a cool $14.4 million in sales. In the span of 10 minutes, all 300,000 units of the kit were completely bought up, which could serve as proof that contouring isn't dead. Kim Kardashian's KKW Beauty Party Turned Into a Family Affair Profits from Kardashian's inaugural product are slightly higher than that of her sister Kylie's—Kylile's first Lip Kits sold 13.5 million within minutes of going live, WWD reports, and that number served as an indicator or what could be expected once KKW Beauty's Contour Sticks officially launched. It's also worth noting that Kim's collection of lipsticks within Kylie's line sold out within 3 minutes. VIDEO: How to Do a Work Appropriate Contour Stay tuned to the KKW Beauty social media platforms, as well as Kim's own for news of restocking, then make your game plan accordingly. If the first sale is any indicator, we imagine the products will continue to sell out at lightning speed. May the odds be ever in your favor. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit