Your beloved Urban Decay Naked Palette just got some major competition. Kim Kardashian-West took to Instagram to reveal her latest KKW Beauty drop, and the hero product is one you'll use every single day. After years of allowing to general public to quietly envy her subtle smoky eyes, the celebrity launched her own version of a neutrals palette, and it looks really, really promising.
The palette is part of her new Classics Collection, and it comes with 10-shades: Seven creamy-finish matte shadows and three metallic shadows.
Kardashian-West even pulled a Kylie and used the shade names in the palette as a chance to pay tribute to people and things that she loves. Her children North, Saint, and Chicago are all repping in metallic champagne, metallic bronze, and metallic copper respectively, as is her hometown of Calabasas in matte light brown. Even the city of Florence, a matte yellow brown, got a call out, which is where Kanye West and Kim Kardashian tied the knot.
The palette will retail for $45, and it's also available for purchase as part of a also a part of a larger bundle. The entire Classics Collection is $150, and includes the palette, plus four different shades of peach lipsticks and four different shades of peach lip liners. The lip liners and the lipsticks can also be bought individually for $18 each.
The Classics Collection officially makes its KKW Beauty debut on July 27 at 12 p.m. EST. If history repeats itself, we have a feeling this one is going to go fast. Mark your cals, dolls.