Wig or not, the SKIMS mogul was rocking it. 

Kim Kardashian West is no stranger to a good hair transformation, and her latest hair-venture is an exciting one.

Just a day after turning heads at the 2020 Vanity Fair Oscars after party, Kim is back at it again, hitting up social media with a gorgeous new honey blonde hue to her flowing locks.

The reality TV superstar and SKIMS mogul headed to Twitter with a quick clip of herself getting glammed up while wearing a simple tank top. In the shot, her famous dark brown waves have been dramatically lightened to a sparkling, gorgeous new hue styled with voluminous curls.

The star indicated in her Instagram Story, where she posted a few additional shots of her glam session, that sisters Khloé Kardashian and Kylie Jenner have been waiting to try out the same color, but she beat both of them to the punch.

"Do you guys like it?" She asked. "So Kylie and Khloe thought they were gonna beat me to this hair color... I got 'em."

Kylie herself hit up Instagram to comment with a quick, sarcastic bit: "We know it's a wig." Whether it actually is or not remains to be seen. Stylist César DeLeön Ramirêz took to his own Instagram story, calling Kim's new look a "transformation" as well. Kylie would be the foremost expert on wigs, however, seeing that she rocks a different one seemingly every day of the week, from short bobs to dramatic, shoulder-length curls. She knows how to expertly switch up her look.

This glam new 'do could, of course, just be a wig as Kylie indicated, but even if so, it makes for such a striking change for Kim that it might very well be something she needs to pursue in the future. Although, in all actuality, it's probably just part of a new promotional campaign for her makeup line or SKIMS. Either way, sis is totally rockin' the new color and it suits her quite well.