Last week, Kim Kardashian West debuted her much-anticipated KKW Fragrance collection, consisting of a trio of crystal-inspired bottles with a central Gardenia note. And in less than a week, as expected, it's completely sold out.
The fragrance was only available to purchase on Kardashian's website, and the brand reports all 300,000 have been swept off the shelves. But remember, as impressive as this is, it's also a trend for any beauty collection the KarJenner sisters come up with.
Back in June when Kardashian launched her Contour Kits, she raked in $14.4 million worth of sales, and within 10 minutes all of the 300,000 units of the products were completely sold out. The fragrance took a bit longer to sell out, but that doesn't mean it's not getting rave reviews. Because of the demand for the crystal bottles, all three scents, which were originally only supposed to be limited edition, will be restocked this Thursday at 6 p.m. PST on KKWFragrance.com.
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Beauty products seem to be a sweet spot for the sisters, an obvious statement given the fact that Lip Kits stocks are are wiped clean in a matter of seconds. According to a WWD report, Kardashian's little sister Kylie Jenner's brand—Kylie Cosmetics—made $420 million in 18 months.
We have a feeling these will go even faster than the first installment, so don't get too sleepy from all that Thanksgiving turkey. You're going to have to be alert to snag a bottle before the next super-fan.