Kickstarter-Funded, One-for-One Denim Brand BLUER Officially Debuts

Remember back in June when we introduced you to BLUER, the American-made, one-for-one denim brand just getting its start on Kickstarter? Well, we have some good news for all of you socially conscious consumers: BLUER surpassed its fundraising goal by more than 250 percent, and today officially debuts its first collection at bluerdenim.com. Featuring jeans, jackets, shirts and accessories for women and men produced entirely in the United States, BLUER follows the models of Warby Parker and TOMS, in which companies donate one item for every one sold, a first-of-its-kind approach for the denim industry. BLUER's “Buy One, Give One” donation plan asks customers to send in a pair of old, unwanted jeans to BLUER (free of charge) to be cleaned, mended and then given to someone in need. In return, you receive $5 off your purchase. Come fall, you'll be able to try those jeans before you buy with BLUER's “Home Try On” program, where the company ships you up to three pairs of jeans to try on at home (again, free of charge), and you only pay for the pair (or pairs!) you like. Jeans start at $98. Plus, see more products with purpose.

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