Beauty Hair Hair Color Khloé Kardashian’s Hair Hasn’t Looked Like This in Years Longtime Keeping Up with the Kardashians fans will recognize this hair color. By Erin Lukas Erin Lukas Instagram Twitter Erin is a Brooklyn-based beauty editor and has been with InStyle since 2016. She covers all facets of beauty for the site. InStyle's editorial guidelines Updated on October 29, 2019 @ 02:15PM Pin Share Tweet Email Photo: Matt Winkelmeyer/Getty Images It's enough of a challenge Keeping Up with the Kardashians, but staying on top of their hairstyle changes is basically a full-time job. Kim, Kylie, Kendall, Kourtney, and Khloé are fans of regularly switching up their looks, and thanks to wigs and extensions, figuring out if all of their hairstyles are real or temporary is a mathematical equation that's way too complex for my personal math skills. Khloé Kardashian's New Hair Color Is So Blonde It's Almost White But as far as Khloé's hair goes, she's been experimenting with various shades of blonde for the past few years. In September, she debuted a new "cloud blonde" hair color, which is quite possibly the whitest shade of platinum I've ever seen. While her light hair has become a big part of her signature look — and what sets her apart from her sisters' naturally dark brown hair — Khloé is now channeling the two older Kardashians with a new brunette color she debuted in the campaign for the new KKW Fragrance Diamonds Collection, a collaboration with Kim and Kourtney. In the campaign, the three sisters have similar long chocolate brown hair, styled in big, windswept curls. They're each holding the three fragrances in the collection, which reflect each sister's personal scent vibe. At first glance, the sisters could pass for triplets, making this color is a dramatic departure from the bright blonde shades I'm used to seeing Khloé wear. However, her chocolate brown hair is a look she's worn before — think the early seasons of Keeping Up with the Kardashians where Khloé had dark hair like her sisters. VIDEO: Everything to Know About What You’ll Pay at the Hair Salon As for this style, in true Kardashian fashion, it's unclear whether Khloé is wearing a wig. But, judging from Kim's announcement of the collection on Twitter, odds are Khloé didn't actually dye her hair brown. Plus the fact that she was full-on blonde in Vegas last week. Just as I suspected, Khloé didn't actually color her hair for the shoot. She confirmed she wore a wig for the shoot on Twitter. Regardless, longtime KUWTK fans will appreciate this blast from the Kardshian hairstyle past. And if you're interested in what a brunette Khloé smells like, the KKW Fragrance Diamonds Collection hits kkwfragrance.com on November 8 at 12 pm PST.