Katie Holmes Wants You to Confront the "Pink Elephant in the Room"
Katie Holmes has teamed up with Kohl's to invite women everywhere to start the conversation about their breast health in an effort to confront the pink elephant in the room: breast cancer. "I know so many women that have been affected by breast cancer that I just really want to bring awareness and encourage women to take the time for themselves to get checked," Holmes tells InStyle of her decision to join the campaign. The initiative not only encourages women to keep on top of their own wellness needs, like scheduling a mammogram or routine screening, but will also raise funds for the cause. To support the fight, Kohl's will donate up to $1 million to Susan G. Komen and you can help out in a simple way—by shopping.
Through February 17th, customers who earn Kohl's Cash on purchases at Kohl's stores or on kohls.com will receive a new, pink version of the traditionally green coupon. Then, from February 18th to March 8th, Kohl's will donate $1 to Komen for every pink Kohl's Cash coupon redeemed. The store will also sell a pink elephant necklace from the LC Lauren Conrad collection beginning February 19th, with 100% of the proceeds going towards the fight against breast cancer. Two sizes of the necklace will be available, and at only $5 and $8, they are an easy and stylish way to support the cause. "I'm going to wear the pink elephant necklace because all the proceeds go to breast cancer," Holmes states. Sounds like the perfect reason to us!
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— Kelsey Glein, with reporting by Kim Peiffer