By Rose Walano
Updated Aug 20, 2012 @ 1:50 pm
Katie Cassidy Lady Foot Locker
Credit: Courtesy of Lady Foot Locker

Katie Cassidy is putting in her sneakers for a good cause! The former Gossip Girl, who will be starring the Arrow this fall, was just snapped as the face of Lady Foot Locker, a brand committed to helping her get the word out about a cause dear to her heart, H.E.L.P. Malawi. "I've always really wanted to help children, to give back and help the underprivileged," Cassidy told about her work with H.E.L.P., which is working to eradicate poverty in Malawi. "Malawi was looking for a partnership, and after taking a trip there the whole organization became first priority for me." So sweet! To help the actress, sign up to be a Lady Foot Locker VIP, and in return, the athletic company will donate to the non-profit on behalf of Katie to fund future projects.

Click to see more celebrity campaigns!