The photos, for the brand's fall/winter 2014 collection, evoke a ’90s grunge, what with Moss’s untouched roots, the outfits, and well, Moss herself. Moss's clothes—a black furry jacket (above) and a plaid shirt (below)—were picked by the model and feature lots of décolletage.
Rapper Wiz Khalifa (below, right) is Moss's partner in the ads, shot by controversial photographer Terry Richardson. The brand tends to favor models associated with rebellion and hedonism: a previous campaign featured perennial punk rocker Iggy Pop.
This isn't the first time Moss has been affiliated with the label. This spring, Eleven Paris released T-shirts and sweatshirts bearing the phrase "Life Is a Joke" under an image of the supermodel with a little mustache painted on the side of the index finger she is holding under her nose. The tees are available for $48 at us.elevenparis.com.