Celebrity Kate Middleton, Prince William, and Prince Harry Take a Ride on the London Eye For a Good Cause By Jane Asher Jane Asher Jane Asher is a New York-based writer, editor, and social media manager covering all things beauty, fashion, and celebrity. She was previously the Assistant Social Media Editor at InStyle. InStyle's editorial guidelines Updated on October 10, 2016 @ 05:30PM Pin Share Tweet Email Photo: Chris Jackson/Gett Today is World Mental Health Day and the royal family, specifically Prince William, his wife Kate Middleton, and brother Prince Harry took the important day to further their mission to end the stigma surrounding mental health. To increase awareness, the family took a ride on the famed London Eye and took in the gorgeous sights of their capital city, including sweeping views of the Thames River, Parliament, Westminster Abbey—where William and Kate were married—and Buckingham Palace. Richard Pohle - WPA Pool/Getty But the serious occasion called for more than entertainment, as the three royals took an opportunity to discuss the upcoming plans they have for the future of mental health in their country and the progression of the Royal mental health charity, Heads Together. "On the Heads Together journey so far we have seen the difference that a listening ear can make to people's lives—whether a father supporting a child suffering depression, a soldier who has returned from a testing deployment, or a child struggling with the pressures of a new school," Prince William said in a speech given during the day's events. "The more we all talk about this, the more collectively as a society we can do to support one another." WATCH: The Royal Family Visits Canada Middleton, who looked gorgeous as usual, stepped out in a long-sleeved, blush-hued dress with purple florals from Kate Spade ($498; nordstrom.com), her natural brunette locks curled to perfection. Danny Martindale/GC Images Middleton paired a Kate Spade floral dress ($498; nordstrom.com) with nude pumps and a matching box clutch to celebrate World Mental Health Day in London. Danny Martindale/GC Images Middleton's sentiments on the issue were in line with her husband, as she told the room, "The three of us are coming to the realization that more needs to be done to support people who are seeking help. Over the coming months, we hope to explore what else we can do to increase the level of service and support that people can receive." The Duchess agreed with her husband that first, "we must tackle the stigma that stops people asking for help in the first place. We want to encourage people to talk to one another." 15 Ways to Integrate Kate Middleton’s Style and Grace Into Your Everyday Life Daniel Leal-Olivas/AFP/Getty "All of us have mental health," added Prince Harry. "So the more we all get behind this topic, the more we can help not just the individuals suffering, but also their entire families and work colleagues as well. Together we will break the stigma forever and save lives."