Karlie Kloss Is the New Face of Adidas by Stella McCartney
Karlie Kloss just landed another major campaign: The former Victoria’s Secret Angel is the new face of Adidas by Stella McCartney. Kloss and Adidas announced the news on Instagram on Monday, sharing a preview of images from the fall 2016 ad campaign that the ultra-fit model will front.
“Fashion and fitness are two of my great loves,” Kloss wrote on Instagram, alongside a photo of her jumping in front of a stunning backdrop (above). “I am delighted to be joining the @adidas by @StellaMcCartney fam.”
The toned model often posts photos for #fitnessfriday, proving that she’s a natural fit for the brand. In her latest Friday post, Kloss hinted at the partnership, rocking the same Adidas by Stella McCartney look as in her campaign image while doing a bridge.
Adidas also announced the new campaign on Instagram, sharing a peek at some of the stunning images that Kloss shot for the brand. “We are thrilled to feature @karliekloss as the face of the @adidas by @stellamccartney FW16 collection,” the brand wrote.
“I am someone who constantly strives to make the most of every opportunity, and I never want to compromise on the things that I love – particularly fashion and fitness,” Kloss said of the new partnership.
Stella McCartney is equally excited. “Karlie is a true adidas by Stella McCartney woman. She has that unique energy that drives others whether she is in front of the camera or challenging herself in the gym or on the track, all the while expressing her own individual style.”
Keep scrolling to see more of the incredible campaign images for some major #fitspo.
"Karlie is a true adidas by Stella McCartney woman. She has that unique energy that drives others whether she is in front of the camera or challenging herself in the gym or on the track, all the while expressing her own individual style.” @stellamccartney Introducing our partnership with @karliekloss and @adidas by @stellamccartney #aSMC