By Rita Kokshanian
Updated Feb 01, 2016 @ 1:45 pm
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DVF/Instagram

As far as fashion pairings go, Karlie Kloss and Diane von Furstenberg has to be one of our favorites. The model-turned-entrepreneur-turned-NYU student seems to embody the fresh, energetic credo that von Furstenberg's designs embody, a fact that hasn't escaped either of them.

Last fall, Kloss appeared in DVF's "Secret Agent" campaign, and now the two have teamed up again for von Furstenberg's spring 2016 line. The social-media driven campaign is dubbed with the hashtag #YouBeYou and delivers a message we can definitely get behind: All women should aim to be the best version of themselves.

In the ads, Kloss poses in vibrant pieces from DVF's spring 2016 line in front of equally lively backgrounds. Phrases such as "Work Magic," "Play Cool," "Self Taught," and "Self Made" appear on the ads.

"I've grown up surrounded by strong women. I am who I am because of my family," Kloss says in a BTS video from the shoot. "No one ever told you, 'Oh, you can't do this because you're a girl?'" the designer asks. "Just the opposite," Kloss responds. "It always felt like I wanted things more." Here, here.

"This is me being me, now you be you," the model says at the end. Watch the video above.