Karl Lagerfeld Brings Selfies to the Dressing Room at His First London Store

Karl Lagerfeld has come to London to let his hair down. Well, not literally of course--nothing disturbs that famous ponytail--but the UK-centric collection he created for the opening of his eponymous Karl Lagerfeld label’s first London store is a departure from the ladylike Parisian chic of Chanel or the Milanese gloss of Prada, with Kate Moss-y rock chick items like distressed skinny jeans and a sweater emblazoned with a Union Jack.

The prices are more relaxed too. Can’t manage $3500 for a Chanel classic chain-strapped 2.55 quilted bag? The Lagerfeld “Kuilted” bag stamped with intertwined Ks instead of Cs is a more accessible $470. If you just want a smidgen of the Lagerfeld touch, there are plenty of "affordable luxury" items too, like an iPhone case bearing Lagerfeld’s silhouette, a replica of his own fingerless gloves, and even a Karl Lagerfeld figurine.

Equally youthful is the store’s embrace of high tech: product rails bear iPad minis that display the ready-to-wear capsule collections (known as "Kollections"--has Karl become an honorary Kardashian?), a digital guestbook where you can leave comments for the designer, and fitting rooms equipped with photobooths that allow shoppers to photograph their looks and share the images on social media.

Shop Karl Lagerfeld's collection for yourself at net-a-porter.com now, and check out our gallery of celebrities in Karl Lagerfeld’s designs for Chanel.

--Ellin Stein