By Meghan Overdeep
Updated Nov 09, 2017 @ 4:15 am

Who says charity can't be cute? Kaia Gerber, Suki Waterhouse, Selena Gomez and more were among those hand-selected by BBC's Children In Need to model this year's designer collection of their signature Pudsey Bear ears. Custom headpieces were designed by a who's-who of high-end brands, including Burberry, Fendi, Tommy Hilfiger x Gigi Hadid, Gucci, Louis Vuitton x Supreme, Miu Miu, Prada, and Coach x Selena Gomez.

Dressed in a Bardot-inspired bandeau top and high-waisted checkered pants, Gerber, 16, donned Prada's furry take on the wild accessory. The daughter of supermodel Cindy Crawford and Rande Gerber made her runway debut in September, and she hasn't looked back since.

Credit: Children in Need/Pudsey Ears

No stranger to the camera, Waterhouse, 25, modeled two versions of the ears—one by Louis Vuitton x Supreme, and the other from the minds at Burberry.

Credit: Children in Need/Pudsey Ears

Relative newcomer Iris Law, the 17-year-old daughter of actor Jude Law, also gave the Burberry headpiece a whirl for the cause.

Credit: Children in Need/Pudsey Ears

And modeling her own design for Coach, Gomez smoldered while showing off her crystal-embellished leather headband.

The designer collection of Pudsey ears curated by Katie Grand goes to auction today. All proceeds go to Children In Need, BBC's charity dedicated to helping the UK's disadvantaged youth. Bid now on eBay!