Kaia Gerber Just Landed Her First Beauty Gig

Kaia Gerber - LEAD
Photo: Kevin Winter/Getty

As the saying goes: Like mother, like daughter. When Kaia Gerber isn’t busy making us do a double take, the 15-year-old mini-me daughter to supermodel Cindy Crawford is landing major modeling gigs of her own.

After starring in campaigns for Alexander Wang and Miu Miu, Gerber has scored her first ever beauty gig as the new face of Marc Jacobs Beauty. In an Instagram post today, the brand shared a sneak peek at Gerber’s shoot. With larger than life, frizzy, voluminous hair styled by editorial and runway favorite Guido Paleu, and an epic technicolor cat eye by makeup artist Diane Kendal that makes Adele’s look like a tame flick, the campaign look is quintessentially Marc Jacobs and we can’t wait to see more.

Considering her mom was the face of both L’Oreal and Revlon during her reign as a top model, it’s safe to say that the key to successfully fronting a beauty brand is killer genetics. Keep scrolling to get a glimpse at Kaia’s campaign below.

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