Justin Bieber's Partnership with Calvin Klein Just Got Even Bigger
Justin Bieber’s Purpose World Tour kicked off in Seattle Wednesday night, filled with incredible choreography and some of 2015’s biggest hits. The Grammy winner stayed true to his roots with a few nostalgic throwbacks—and even jumped on a trampoline—but it was clear that the manbunned star has transformed from boy to man, with a little help from his wardrobe.
This morning, Calvin Klein announced that the brand would be the exclusive apparel partner of the North American and European legs of the tour, ensuring that the Biebs would have the perfect wardrobe for his trek around the globe. “I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” Bieber said in a press release. “Calvin Klein is an iconic brand and it’s been a dream come true to work with them.”
Concertgoers will also be treated to clips from the star’s gratuitous spring 2016 advertising campaign, for which the Biebs stripped down to his Calvins. Segments of the live performance will also feature the artist and his backup dancers wearing apparel from the brand.
This is how you make a comeback.