By Hayley Spencer
Jan 27, 2016 @ 9:00 am

A year after Justin Bieber's steamy debut as a face of Calvin Klein, he's back with an equally provocative campaign for spring 2016.

While last time around he cosied up to supermodel Lara Stone, this time he stars alongside a who's-who of young Hollywood in a shoot by Tyrone Lebon. The coolest faces in music, acting, and modeling appear in videos and solo portraits, which debuted on Instagram. As well as Bieber's friend Kendall Jenner, the likes of Kendrick Lamar, Fetty Wap, and FKA Twigs star, reveal what they do in their Calvins for the brand's campaign.

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Having laid it bare in his first campaign for CK Underwear, Bieber's shots for the brand are just as revealing. He says in one tongue-in-cheek ad: "I flaunt in #MyCalvins," which he does, alongside a neoclassical nude statue (above). And the tagline of another reads, "I dream in #MyCalvins."

Courtesy Calvin Klein

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Meanwhile, Jenner has shared an equally racy short video, in which she teases flashes of flesh—from lips to eyes, to hips, and she reveals, "I want to be with you in #MyCalvins."

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

The campaign is a clever move for the New York-based brand's modern fan base, inviting a sense of intimacy with its stars, especially two names as prolific as Bieber and Jenner.

See more stars from the new campaign in the Instagram video above and the images below.

Courtesy Calvin Klein
Courtesy Calvin Klein
Courtesy Calvin Klein
Courtesy Calvin Klein
Courtesy Calvin Klein