Justin Bieber Releases New Documentary-Style "Company" Music Video
Justin Bieber is giving fans a glimpse into his everyday life in the new music video for his hit single "Company."
Rather than go the route of typical music videos, the pop star went documentary-style with this music project, which shows the platinum-blonde singer doing everything from traveling the world to clowning around with friends and spending some time with the Money Team (aka Floyd Mayweather, Jr. and his crew).
"Personally, I love this video because it's an honest look at my journey," Bieber said in a statement on his site. "The process of putting together this album and this tour—surrounded by people I love to be with—has been really special. I'm proud of it, it's been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it's really all for you."
The over 3-minute visually artistic video, directed by Bieber's personal videographer Rory Kramer, not only includes footage from the Purpose world tour (and, yes, his gone but not forgotten dreads even make an appearance) but, also from his Calvin Klein photo shoot.
Bieber announced the release of the music video on Instagram Wednesday.