By Victoria Moorhouse
Feb 14, 2018 @ 4:45 pm

Julianne Hough is Hollywood's newest redhead. In somewhat of a Valentine's Day-themed hair move, Julianne Hough debuted a brand new fiery red hair color while out in Los Angeles, kissing her signature beachy blonde hair goodbye.

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This isn't the first time Hough has gone red—she wore a similar shade a few years back—but it definitely speaks to the dramatic hair trends we expect out of 2018. Instead of icy blonde highlights, brunettes are going warmer with honey and auburn tones.

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Going darker in general seems to be trending in Hollywood. Selena Gomez traded her platinum hair for a chocolate brown hue with lots of length and bangs, while Sofia Richie followed a similar path and debuted a warm brunette shade a few months back.

The rich red shade is gorgeous and makes a statement, but it's definitely not free of maintenance. In fact, going red takes a lot of commitment. You can bet that Hough is already well-stocked with color-safe shampoo.