By Meghan Overdeep
Updated Aug 31, 2017 @ 9:00 am

Record breaking? Yes. But universally loved? Eh, not so much.

To say that reviews are mixed for Taylor Swift's incendiary "Look What You Made Me Do" video would be an understatement. Despite the hype and near-instantaneous shattering of records, people aren't exactly in love with the pop princess' new vibe. While many have chalked it up to the old "you win some you lose some" adage, the man who directed the video has another theory: gender bias.

VIDEO: Taylor Swift Gives a Shout-Out to Her Squad in New Music Video

"If I plan something as a man I'm a 'genius.' If Taylor as a woman plans something she is 'manipulative,'" Joseph Kahn, who won a Grammy for his work on Swift's "Bad Blood" video tweeted on Wednesday. "Double standards. This is wrong."

Kahn is presumably responding to criticism that the video's emphasis on old feuds was petty and tired. He also came to LWYMMD's defense when people suggested it copied Beyoncé's "Formation" video—claims he promptly shut down.

Love it or hate it, the numbers don't lie: Taylor is back and ready to slay.