Paul Morigi
Jonathan Borge
Feb 14, 2016 @ 3:30 pm

Joe Jonas isn't easily impressed. In fact, to meet his late-night party circuit requirements, you better come equipped with a jolt of eccentricity. "It's gotta get weird. Classic, New York City weird—the stuff you don't talk about, the stuff that's too hard to believe unless you're there," he told InStyle of the key to a solid New York Fashion Week party. 

He didn't have any cause to worry on Saturday night for Diesel's party to celebrate the brand's newly minted 2,800 square-foot Madison Avenue flagship. Jonas, of course, stars in the brand's spring 2016 campaign and also performed with his band DNCE. But Jonas wasn't the only attraction. "Diesel is more of a downtown brand. We want to bring the downtown side uptown, so I was like, 'I have to bring Lady Fag with us!' So we have some crazy stuff coming up tonight," Diesel artistic director Nicola Formichetti told us. Hear that Jonas? 


For Formichetti, capturing the evening in real time is a boon. "I think if you don't remember anything in the morning, I think that's a good party," he said. "And that's the great thing about Snapchat. You can see it in the morning and you can go back and you're like, 'f***! Did I just do that?' I should do one tonight."

Paul Morigi

The decor also didin't disappoint. Guests entered to find a fireplace full of '90s-sized TV screens and a bowl of pins and buttons with cute, graphic emojis on them—emojis are a theme across the brand's spring campaign. "I'm looking for a good place to take an Instagram. Is there somewhere inside?" we overheard model of the moment Hari Nef ask her friends. The perfect spot was found upstairs at the photo booth, which sat adjacent to the wall of neon candy, one room away from where The Dolls (Mia Moretti and Margot) spun R&B and hip-hop tracks. "I think my personal favorite is the smirky guy, the sly, flirty guy," Jonas told us of his favorite emoji. 

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Paul Morigi

Selfie moments aside, guests like Naomi Campbell, Coco Rocha, and Atlanta de Cadenet Taylor beat the frigid cold for a glimpse of the performances. "I definitely wanted to stay on my couch," de Cadenet Taylor admitted moments before DNCE took the stage. A red-haired Jonas jumped into the crowd and the band nailed covers of hit '90s jams like TLC's "Waterfalls" and "No Scrubs." 

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Charli XCX, meanwhile, had simpler ambitions for attending the fete. "I'm here 'cause I like Diesel and I like Nicola and I want to get drunk," she quipped. Lucky for her, drinks were plentiful, with multiple bars on each floor of the venue. 

Paul Morigi

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Guests had free reign of the impressive uptown space and wandered between rooms. "I love a house party and it just makes for intimate vibes and it's less, no one feels like they're gonna be waiting at the door because they've been invited to this house," DJ Hannah Bronfman noted. And to close out the rocking night, Travis Scott took the mic around midnight and immediately made heads bop, performing rap chart-toppers like "Antidote." And well, let's just say if you stayed afterwards, things, as Jonas might have liked it, got a little weird.

Paul Morigi


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