By Angela Matusik
Mar 15, 2015 @ 12:49 pm
Dustin Finkelstein/Getty Images

“I love it here,” Jimmy Kimmel told a packed crowd inside the Austin Convention Center gathered for the city's annual SXSW festival. And he did more than declare his love for the Bat City: he wore it on his sleeve—or rather, his entire shirt.

“What am I wearing? Fort Lonesome," he told the audience during a Q&A portion of the panel, hosted by Kimmel pal and KROQ radio host Kevin Ryder. “This shirt encapsulates the city here.”

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And that it does. Besides bearing the city’s capital building, designer Kathie Sever is an entrepreneur who, after working as a mass-production children’s wear designer, decided she wanted to get back to basics. Calling Fort Lonesome a custom heirloom brand, Sever chain-stitches each piece with her trusty machine named Loretta. With her Camp line, she “rescues” discarded and donated garments for refurbishing in a Western style.

Aside from doing his part to showcase local artisans, Kimmel also talked about hosting his show, Jimmy Kimmel Live!, in Austin for the second year in a row.

“The first year we were planning Jimmy Kimmel Live! in Austin, I honestly didn't know if the audience would care,” the talk-show host said. “For the locals, I know there are a lot of negatives about SXSW, what with the crowds and the traffic. They might be thinking, 'The last thing we need is a TV show here.’ But I was thrilled and touched by the response we got last year.” This week’s guests include Kevin Hart, Julia Louis-Dreyfus, and Kanye West.

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