Jessica Simpson
Credit: Jamie McCarthy/WireImage for Jessica Simpson Girls

It was only a matter of time! Jessica Simpson announced today that she’s launching a moms-to-be line for Destination Maternity. "You want to wear clothes that are flattering to your baby bump,” the new mom to daughter Maxwell Drew said of her inspiration in a release. “You want to show your bump off.” Expect ’70s-inspired styles like maxi dresses, flowing tops, cozy sweaters, and stretch jeans ranging from $36 to $69. The collection—which is the 24th extension of the Jessica Simpson billion-dollar empire—will land in Destination Maternity stores and select Macy’s nationwide starting this fall.

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