By Andrea Cheng
Mar 28, 2015 @ 11:48 am
Heather Kennedy/Getty Images for SXSW

Jessica Alba is a mom of three. Well, if you're counting her daughters Honor and Haven, and The Honest Co., the baby brand that she's nurtured since its conception!

Alba's efforts to create a socially responsible company has found tremendous success, and for good reason. From diapers to bottles, The Honest Co. delivers when it comes to safe, sustainable, and stylish household products.

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Now the star is adding to her empire with a new category: vegan leather diaper bags that fuse fashion and function. In her first-ever bag design venture, Alba has brought to life three styles that are "perfect for baby and beyond."

"As a parent, I always felt like I shouldn't have to carry a bag for me and another bag to take care of my kid's needs. As a woman, I just wanted to make a cute bag that would work with everything and carry enough to get me through the day," Alba tells InStyle. "I also saw a real need for a gender-neutral, hands-free backpack, since everyone could use a bag that fits every part of their lives. I designed them to be truly versatile for the office, the park, a playdate, or a weekend.


The carryall satchel, the unisex city backpack, and the everything tote boast roomy compartments, are water-resistant, and come in two colorways (black and gray). And because they're a product of The Honest Co., the vegan leather bags are free of toxic foams, PVC, BPA, and phthalates.

"We’re too busy for a bag that doesn’t work for everything, day or night. I really wanted to create bags that had the right balance of cool and convenience, whether or not you’re a parent," the star continues, calling out on the backpack especially. "I’m proud that the backpack is a style that works for men as well as women. Men love their backpacks, but it’s hard to get them to carry diaper bags otherwise!"

The bags, which range from $150 to $180, are up for grabs now on

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