Jessica Alba Designs Bags
Credit: Heather Kennedy/Getty Images for SXSW

Jessica Alba is a mom of three. Well, if you're counting her daughters Honor and Haven, and The Honest Co., the baby brand that she's nurtured since its conception!

Alba's efforts to create a socially responsible company has found tremendous success, and for good reason. From diapers to bottles, The Honest Co. delivers when it comes to safe, sustainable, and stylish household products.

Now the star is adding to her empire with a new category: vegan leather diaper bags that fuse fashion and function. In her first-ever bag design venture, Alba has brought to life three styles that are "perfect for baby and beyond."

"As a parent, I always felt like I shouldn't have to carry a bag for me and another bag to take care of my kid's needs. As a woman, I just wanted to make a cute bag that would work with everything and carry enough to get me through the day," Alba tells InStyle. "I also saw a real need for a gender-neutral, hands-free backpack, since everyone could use a bag that fits every part of their lives. I designed them to be truly versatile for the office, the park, a playdate, or a weekend.

Jessica Alba Designs Bags
Credit: Courtesy

The carryall satchel, the unisex city backpack, and the everything tote boast roomy compartments, are water-resistant, and come in two colorways (black and gray). And because they're a product of The Honest Co., the vegan leather bags are free of toxic foams, PVC, BPA, and phthalates.

"We’re too busy for a bag that doesn’t work for everything, day or night. I really wanted to create bags that had the right balance of cool and convenience, whether or not you’re a parent," the star continues, calling out on the backpack especially. "I’m proud that the backpack is a style that works for men as well as women. Men love their backpacks, but it’s hard to get them to carry diaper bags otherwise!"

The bags, which range from $150 to $180, are up for grabs now on