It's going to be a whole lot easier to get your hands on The Honest Company's line of eco-friendly products come June. Jessica Alba, who co-founded the company along with Christopher Gavigan, announced today that The Honest Company is partnering with Target. Starting June 15, all of their products will be available on Target.com, and a selection will be available in Target stores.
For those who are already fans of The Honest Company's range of goods, which includes baby, personal care, and home cleaning, this move won't come as a shock. Alba's goal when she started the company was to make clean products easily accessible to parents. "I wanted to create the safest and healthiest environment but I didn't want to have to read every label on every single product every time. It had to be easier," she says in a video posted to Target's A Bull's Eye View blog. Now, parents can pick up diapers, wipes, multi-surface sprays, lotions, and other essentials whenever they need to at their local Target.
"Target has a similar aesthetic of modern, fresh, and clean, which goes hand-in-hand with The Honest Company," Alba says. The products range from $5 to $125 and will be available at Target stores and on Target.com from June 15.