By Marianne Mychaskiw
Apr 06, 2016 @ 5:00 pm

Kylie Jenner has some strong competition in the lip product category. If you've scrolled past a super-vivid and totally unconventional lip color on your Instagram feed lately, chances are, that hue is a Velour Liquid Lipstick from Jeffree Star. The makeup artist, who you may remember placing in your MySpace top 8 back in the day, launched his own beauty brand in the fall of 2014, and each product has been nothing short of viral ever since. Currently, Star has a lip scrub and the Velour Liquid Lipsticks in his lineup, and is adding more products in the very near future. The liquid lipsticks are available in pretty much every color of the rainbow, but Star certainly doesn't leave tawny nudes out of the mix, catering to our need for every variation on the theme possible. They're in such high demand, there's a two product per customer limit, and the Androgyny shade above proves to be one of the most-popular colors, restock after restock.

Spring is in the air.... πŸŒΈπŸ’—πŸ’› @goldiegrace showing off some #velourliquidlipstick shades

A photo posted by Jeffree Star Cosmetics (@jeffreestarcosmetics) on

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If you have the fortune of trying out one of Star's liquid lipsticks, you'll find that they totally live up to the hype. Every hue is just as bright on your lips as it is in the tube, dries down to the most gorgeous velvet finish, and will last for hours on end without any need for reapplication. Considering that the lipstick formulas are both vegan and gluten-free, even your juice cleanse-obsessed BFF will have no reason to object. We're especially fond of the cheeky, '90s pop culture-inspired shade names, like Doll Parts, Celebrity Skin, Jawbreaker, Anna Nicole, and Posh Spice—quite possibly our favorite of the bunch—to name a few. Star typically alerts his followers of plans to restock on his Twitter, and we're not even kidding when we say some of the most-popular shades are gone within minutes of the products going live again. Recently, we've learned from literally stalking his social media platforms, the pro bought his own liquid lip machine he'll have at his home later this month to make the process much easier. "I never dreamed that I would be able to purchase my own machine, but I'm investing into my brand 100%! So excited for the future," he tweeted. "I just hate to let you all down and move launches! It's as frustrating to you as it is to me." He's certainly a makeup artist after our own hearts, to say the least.

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Later this month, Star will launch his Skin Frost product, a duo-chrome highlighter we will coat ourselves in once we get our hands on them, and on May 25th, his much-anticipated eyeshadow palette will finally be available. Get a sneak peek at both in the 'grams below, and head over to now to shop the products currently in stock.

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HIGHLIGHT ON FLEEK... πŸ’¦πŸ’¦ Your eyes are NOT playing tricks on you... Here is the first sneak peek at our new versatile highlighters which are called.... Skin Frostβ„’ πŸ’›πŸ’«πŸŒŸ launching Spring 2016! They are 100% VEGAN and as always, cruelty-free. These can be used on the face & body, wet or dry depending on how intense you want the payoff! The pan size is HUGE. Double the size of a MAC compact... ;) 🌟 Go watch Jeffree's new makeup tutorial on his #YouTube channel to see this baby blue in action! This shade is called #DeepFreeze! ❄️ AND of course.... There will be plenty of shades for every skin tone, so if non-natural colors aren't for you, stay tuned!! - #JeffreeStarCosmetics πŸ’¦

A photo posted by Jeffree Star Cosmetics (@jeffreestarcosmetics) on