By Marianne Mychaskiw
Updated Apr 06, 2016 @ 5:00 pm
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jeffreestarcosmetics/Instagram

Kylie Jenner has some strong competition in the lip product category. If you've scrolled past a super-vivid and totally unconventional lip color on your Instagram feed lately, chances are, that hue is a Velour Liquid Lipstick from Jeffree Star. The makeup artist, who you may remember placing in your MySpace top 8 back in the day, launched his own beauty brand in the fall of 2014, and each product has been nothing short of viral ever since. Currently, Star has a lip scrub and the Velour Liquid Lipsticks in his lineup, and is adding more products in the very near future. The liquid lipsticks are available in pretty much every color of the rainbow, but Star certainly doesn't leave tawny nudes out of the mix, catering to our need for every variation on the theme possible. They're in such high demand, there's a two product per customer limit, and the Androgyny shade above proves to be one of the most-popular colors, restock after restock.

If you have the fortune of trying out one of Star's liquid lipsticks, you'll find that they totally live up to the hype. Every hue is just as bright on your lips as it is in the tube, dries down to the most gorgeous velvet finish, and will last for hours on end without any need for reapplication. Considering that the lipstick formulas are both vegan and gluten-free, even your juice cleanse-obsessed BFF will have no reason to object. We're especially fond of the cheeky, '90s pop culture-inspired shade names, like Doll Parts, Celebrity Skin, Jawbreaker, Anna Nicole, and Posh Spice—quite possibly our favorite of the bunch—to name a few. Star typically alerts his followers of plans to restock on his Twitter, and we're not even kidding when we say some of the most-popular shades are gone within minutes of the products going live again. Recently, we've learned from literally stalking his social media platforms, the pro bought his own liquid lip machine he'll have at his home later this month to make the process much easier. "I never dreamed that I would be able to purchase my own machine, but I'm investing into my brand 100%! So excited for the future," he tweeted. "I just hate to let you all down and move launches! It's as frustrating to you as it is to me." He's certainly a makeup artist after our own hearts, to say the least.

Later this month, Star will launch his Skin Frost product, a duo-chrome highlighter we will coat ourselves in once we get our hands on them, and on May 25th, his much-anticipated eyeshadow palette will finally be available. Get a sneak peek at both in the 'grams below, and head over to jeffreestarcosmetics.com now to shop the products currently in stock.