Jared Leto Is the New Face of Gucci's Guilty Scent
If we were to make a list of our favorite things, Sound of Music style, cute guys who smell really, really good would come in just behind raindrops on roses and whiskers on kittens. Leave it to Jared Leto and Gucci to make our hearts sing with news on the star's latest venture. Today, the label announced that Leto would be Gucci Guilty's famous face in an upcoming campaign—a fitting role, considering that the cedarwood and amber notes are every bit as sexy as he is.
The ad video is set to be shot in Venice by the label's new creative director Alessandro Michele, and to celebrate, Leto took over Gucci's Snapchat, wildly posting updates and selfies to the brand's story over the past three days. Follow @Gucci on Snapchat now to get your daily dose of Jared, and stay tuned for more sneak peeks at his surely-sexy campaign.