Jamie Chung Celebrates Gilt's First-Ever Brick and Mortar Store
When it comes to scoring designer duds at a discount, there are few places we love more than Gilt, which started in 2007 as an online flash and limited sale site. But now in something of a reverse strategy, nine years later, Gilt is delivering a comprehensive shopping experience in an unexpected way: a first-ever brick-and-mortar store that will live within the newly opened fashion outlet Saks Off Fifth right in the heart of Manhattan (at 57th Street between Lexington and Park Avenue). True to its roots, an in-store flash sale will take place every Wednesday at 12 p.m. ET, timed with its digital counterpart. The first to kick it off? A curated selection of pieces from French contemporary label Zadig & Voltaire.
It's a new chapter for Gilt, and what better way to launch its storefront than with one of our favorite street style stars (and Gilt fan) Jamie Chung? Clad in Zadig & Voltaire (of course), the actress-slash-style savant was on hand to celebrate as consumers mingled, shopped, and sipped champagne.
"I love online shopping because it has an endless amount of selections, but the great thing about this is that they’re doing a whole customer experience," Chung tells InStyle. "It's all about the steal, because you're buying in-season designer pieces for a crazy deal. You're not breaking the bank. And it aligns with my fashion philosophy: it should be fun, it's about mixing high with low, and loving designs that are accessible versus unattainable."
In fact, Gilt was the reason Chung was able to snag the designer bag of her dreams.
"I was eyeing this vintage Chanel bag—this was post-college in 2008, so I didn't have a whole lot of cash. I was broke," she laughs as she reminisces. "The sale started at 6 a.m. PT, and I needed to have this Chanel bag—it was a camera bag with a tassel from the '80s or '90s. Anyway, I got the bag, and it was the biggest purchase I ever made at the time."
If you're in the area, stop by the Gilt shop at the new Saks Off Fifth location in Manhattan.