It's Happening! Miu Miu Is Expanding Into Fragrance
Prada's cool, edgy younger sister is getting into the fragrance game! Miu Miu, the high-fashion label bearing creator Miuccia Prada's nickname, has just teamed up with Coty to develop a line of signature fragrances, set to launch in 2015. Since the scent is in its initial phase, no additional details have emerged as of yet, but if the runway pieces serve as an indicator, we're hoping to see the bottle decked out in a trendy colorblocked scheme with an edgy twist. "Miu Miu is one of the most refined and respected luxury houses in the world, and one of the fastest-growing global brands in the whole fashion industry," said Coty's CEO Michele Scannavini. "It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu." We'll say! Stay tuned for more details and first looks at the fragrance as the launch date approaches.
See celebrities wearing Miu Miu.