IHOP’s name change to IHOb has wreaked absolute havoc.
The pancake chain best known for, well, pancakes, struck fear into the hearts of the deeply devoted community of Official Pancake Lovers when it revealed that it was dropping the “P” in IHOP (for the snobs who’ve never enjoyed a stack ‘o jacks from the fine establishment, IHOP stands for International House of Pancakes) and replacing it with a “B”—for burgers.
The trolls were swift and savage. Wendy's wasn't worried about competition: "Not really afraid of the burgers from a place that decided pancakes were too hard," the chain tweeted.
Burger King quickly followed suit, changing its name to Pancake King on Twitter, complete with an updated avatar and cover photo—a sensual image of pancakes dripping in that sweet, sweet maple syrup.
Wendy’s snapped back (though it's unclear if aimed at Burger King, with whom it has a spicy rapport, or IHOb): “Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better.” Because Faux Fast Food Feuds are apparently good for business? If nothing else, they’re better for your body/mind/soul (but mostly your body) than like, actual cheeseburgers.
But these rascals wanted in on the game, too! Give these guys a participation trophy:
That brings us to Chrissy Teigen. We gripped the edge of our seats waiting for the legendary Teigen to weigh in, because well, the IHOb move was both dumb and involved food—two of Teigen’s favorite subjects to troll, bless her. She didn’t disappoint.
Though she may have been a little bit more upset when she realized that she has to update this recipe from her cookbook:
Another unintended consequence? Women everywhere will now forever associate the pancake/burger chain with tampons, thanks to the new logo's similarity to the OB Tampon brand design. (And this, ladies and gentleman—but mostly gentlemen—is why you run your ideas by ladies first.)
And then, of course, we have the regular ‘ol Twitter trolls, just troll, troll, trollin’ away:
But alas IHOb's pancakes aren’t gone forever. In fact, they’re not gone at all. IHOb CEO Darren Rebelez (real name, not a "rebel" pun, as I wish it was) told Business Insider that the name change is only a temporary marketing ploy to drum up enthusiasm and press for their burger menu, and ugh, it worked.
Not to get too philosophical here, but when it comes to trolling, did IHOb actually win the game?
But perhaps the most disturbing tid bit from Monday’s news: You can order your burger with a side of pancakes. Fast food blasphemy or genius? We can’t decide.