Credit: Dave Mangels/Getty

Nikki Reed is launching a sustainable fashion line called Bayou with Love, and her biggest fan isn’t exactly her target consumer. Her hunky husband Ian Somerhalder can’t stop gushing about his wife’s new venture.

The Vampire Diaries alum took to Instagram on Wednesday to share a photo from the company’s campaign, and he had the sweetest things to say about his bride. “I’m so incredibly proud of you,” he wrote. “One of my favorite things about you is your ability to say that you’re going to do something and then actually do it.”

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“Listening to you talk about starting this company just one year ago, and watching all of your time and love you’ve devoted to it—now seeing it become a reality in such a short period of time is simply mind blowing. It’s truly impressive.”

“I know how much this means to you and everyone else. I just want you to know how proud I am of you and that I’m 100% behind you. I’m so excited to watch this grow. Congratulations my one and only love!” he wrote.

The new brand, created by Reed with her partner Morgan Bogle, features earth-friendly sustainable fashion made with recycled fabrics. The products will be available for preorder on starting on May 6.

Could Nikki Reed be the next Gwyneth Paltrow? We’ll have to wait and see.