Credit: Courtesy of Hudson Jeans

Denim is getting a fabric makeover at Hudson Jeans. The company partnered with the denim innovators and manufacturers over at Isko to create a new super-stretchy, super-comfy knit-looking material named ‘F&F - the Future Face of Indigo.’ “We haven’t seen a fabric this exciting in quite some time,” says Ben Taverniti, Hudson’s creative director and head designer says of the extra-flexible and elastic jeans. Try a pair yourself: Five styles, from skinnies to flares, are available now for $154 to $191 at

Plus, see how celebrities style their denim!