How Misha Nonoo's Spring 2015 Collection Was Born in a Warehouse in Brooklyn
Seeing as Brooklyn has been crowned the new "It" destination for designers to unveil their seasonal collections, it seems only natural that the paradigm reverse to encompass those who harness their creative genius deep within its warehouse-laden streets. The latest rising talent to flock across the East River (to Red Hook, no less) is Bahrain-born, London-bred Misha Nonoo, who founded her eponymous label in 2010, and has outfitted the likes of fashion darlings Gwyneth Paltrow, Sarah Jessica Parker, and Pippa Middleton with her classic, feminine cuts.
For Nonoo's spring 2015 collection—her first since adding her first name to the label—the tall, statuesque blonde partnered with short, scruffy Brooklyn artist Dustin Yellin on a series of prints, inspired by the latter's wildly impressive three-dimensional glass collage series (pictured above). "I came here about a year ago and completely fell in love with his work," Nonoo told InStyle at the Swarovski Collective's dinner at Pioneer Works (Yellin's workspace in Red Hook, Brooklyn) celebrating the collaboration. "I kept thinking how it would translate so beautifully onto clothes."
Translate well, it did. To create the graphic designs, Nonoo took tiny aspects of Yellin's sculptures and blew them up to scale. "There’s something about the way [Yellin] pieces together his art that I thought had such a beautiful story to it," she said. "It’s actually very feminine, and my work is very feminine, so I feel there was a natural affinity." And to pay tribute to her role as one of the Swarovski Collective's 15 chosen designers for its 15th anniversary, she incorporated the brand's legendary crystals into her pieces for additional glitzy detail. "It's a very subtle way to influence a design feature that already exists," she added.
Given the extensive legwork to and from Red Hook to work on the collection, who better to demonstrate Nonoo's designs on the spring 2015 runway than her artistic counterpart? Much to Instagram's pleasure, when the day arrived, Yellin strutted his stuff (iced coffee in hand) in head-to-toe Misha Nonoo, and in classic artist fashion, gave the designer little more than an hour's notice before curtain. Ever the good sport, Nonoo embraced the renegade moment—and the entire collection—with open arms. "I just loved it all," she said. "If you feel strongly about something—especially as a designer—you know how to make it work."